DTC platform for mobile gamesDirect-to-consumer commerce solutions,
Direct-to-consumer commerce solutions,
built for games
Launch shops, add checkout, and accept global payments. Full visibility, predictable pricing, precise monetization controls, and global compliance.
Trusted By Data-Driven Game Developers
DTC Conversion↗
51%+4.2%
JanFebMarApr
Web store
Target: 55%
Active Players
890
500400300200100
Jan 1Jan 2Jan 3Jan 4Jan 5Jan 6Jan 7
Show me active players from last week
Transactions↗
120k+15%(125)
IAP
Subs
JanFebMarAprMayJunJulAug
Product SKU↗
| SKU | PRODUCT | STATUS |
|---|---|---|
| NX-4521 | Battle Pass | COMPLETE |
| NX-8833 | Gem Pack | COMPLETE |
| NX-1204 | Skin Bundle | PENDING |
| NX-6612 | Season Pass | COMPLETE |
Conversions
4.2k
+15% (125)
Sessions
32.1k+12%
Performance
CPI
$2.40↑
CTR
3.8%↑
ROAS
4.2x↑
FILL
94.1%↓
User Activity
32.1k+15%(125)
LowHigh
AprMayJunJulAugSepOctNov
MonTueWedThuFriSatSun
Last 365
2025
2024
2023
Conversion Funnel↗
Store Visit100%
Item View72%
Add to Cart45%
Purchase28%
Player Information↗
| NAME | ALEX CHEN |
| GUILD | PHOENIX RISE |
| LEVEL | 47 |
| REGION | NA-WEST |
| TIER | PREMIUM |
System Alerts↗
1.VERIFY PLAYER ELIGIBILITY FOR SEASON REWARD DISTRIBUTION
2.CONFIRM PRICING TIER FOR BATTLE PASS RENEWAL CYCLE
3.PROCESS MONTHLY SUBSCRIPTION ROLLING TO ANNUAL
AUTOTRIGGER WHEN PLAYER PLAN EXPIRES
Player Satisfaction
4.6
★★★★★
Based on 12,482 ratings
Live Sessions
8,014
342 in queue
Peak: 12,880 at 18:00
Support Metrics
RESOLUTION14.83%
1ST RESPONSE38.52%
AVG HANDLE4m 22s
Platforms
Steam
Epic
PS5
Xbox
iOS
Android
Connected: 6/6·Last sync: 2m ago
Notifications
EMAIL27x SENT
PUSH14x SENT
IN-APP8x SHOWN
OPEN RATE34.2%
Lifetime Value
$85.20+11%
Current
Previous
Spend Distribution
IAP
58%
Battle Pass
25%
Cosmetics
12%
Other
5%
IAP Conversion
8.2%+1.4%
View100%
Click72%
Cart45%
Buy28%
Revenue
$1.2M+18%
ARPU
$14.50+8%
Avg Handle Time
4m 22s
Sign Ups
9.8k+9%
Retention D7
48%+3.2%
Results
Our clients see up to 22% profit growth.
++
Up to 60%
Revenue shifted from app stores to DTC
75%
Checkout completion rate
94%+
Payment acceptance rate
Up to 60%
Revenue shifted from app stores to DTC
75%
Checkout completion rate
94%+
Payment acceptance rate
Core benefits
Neon puts you in control.
++
See what drives revenue
All your data, yours to access and analyze.
Control the growth levers
Launch and fine-tune offers and promotions exactly how you want.
Lock in predictable pricingLock in pricing
All-in pricing that never changes. No variable fees, no add-ons.
Earn trust & streamline sales
Customizable checkout that builds trust and drives fast conversions.
Global payment network.
Let your players pay how they want. Globally.
- Global reach including 100% of the top 50 mobile game markets.
- Tax, fraud protection, PCI security, privacy, currency conversion, and payouts.
- Automated compliance across every market we serve.
Direct-to-consumer solutions
Multiple ways to sell direct.
Neon Shop
Launch a global Neon Shop
Connect game, design shop, configure inventory, and start selling.
Neon Checkout
Add Neon Checkout to your frontend
Integrate turnkey payments into your webshop, PC game, or browser game.
Neon Direct Checkout
Add in-game Neon Direct Checkout
Give players the option to buy on the web from within your game.
Built to fit how you work.
Use the Console for everything, or integrate with your existing stack.
- Full API control – Create, update, and delete offers via API.
- Data APIs & exports – Import into your internal BI system.
- Built-in storage – We store your data indefinitely at no extra cost. Export anytime.
- Programmatic theming – Update your storefront theme via API.
Performance you can count on.
Increase profit by up to 22% by shifting spend from the app stores to direct channels.
++
100%
Coverage of the top 50 mobile game markets
Days
Time to launch
1 hour
Support response time for players & developers
99.9%
Platform uptime
++
Performance you can count on.
Increase profit by up to 22% by shifting spend from the app stores to direct channels.
100%
Coverage of the top 50 mobile game markets
Days
Time to launch
1 hour
Support response time for players & developers
99.9%
Platform uptime
Neon Shop
High-performance storefront.
Offer cards that convert
Bundles, exclusives, limited-time offers. Flexible cards that make value obvious.
Full brand customization
Themeable templates or fully custom design so it feels native, not bolted on.
Precise promo control
SKU-level targeting, discount limits, and other controls to deploy what you want.
Built-in growth tools
Daily streaks, first-purchase discounts, and custom loyalty programs.
Neon Checkout
Optimized checkout.
Frictionless payments
Automatically surfaces Apple Pay or Google Pay when available for one-tap checkout.
Automated compliance
A full-service merchant of record embedded in every checkout. We handle tax, fraud, security, and compliance.
Neon Console
Everything to drive results, in one place.
Full catalog control
Manage your themes, offers, and promos with max control.
Custom themes
Use easy tools to design your shop and checkout.
Flexible updates
Add, update, or remove offers via point-and-click, CSV upload, or API.
Sandbox testing
Try everything in sandbox before going live and publish with one click.
"Neon understands gaming and feels like a true partner. They're proactive, reliable, and always hit our timelines. Their legal team was open, patient, and easy to work with. They handle all compliance details, so we never worry about tax issues. The trust and care they provide was greatly appreciated.
– Areeb Pirani,Co-Founder and COO
"Neon made setting up our online store so easy! The webshop looks great, runs smoothly, and is simple to manage. Their support team is always helpful, and the features are exactly what we need.
– Andrew Yung,Senior Game Producer
"With Neon, our player experience is vastly improved, and our community loves the streamlined checkout. We feel heard when sharing feedback, especially on developer experience, and Neon delivers high-quality updates faster than our previous provider, keeping everything running smoothly.
– Ioannis Lefkaditis,General Manager