Read the full article at VentureBeat

Neon just secured $14 million from top-tier investors, including Thrive Capital, Renegade Partners, and a16z Speedrun, to help game developers take control of their revenue and player relationships. By building direct-to-consumer (DTC) digital stores, Neon aims to cut out costly middlemen like Apple and Google, allowing studios to keep more profits while giving players a personalized experience. Led by industry veterans with backgrounds at Affirm, Apple, Supercell, and beyond, the San Francisco-based startup provides the fintech and ecommerce backbone—handling payments, taxes, and fraud—so game makers can focus on building better, more immersive titles. With app store policies and cross-platform gaming rapidly evolving, Neon believes the entire market is poised for a shift toward fairness and competition. Read the full story to find out.