A game’s webshop is a powerful tool for driving revenue, but many webshops suffer from unnecessary friction in the buying process. If players have to jump through hoops just to log in, or can’t see what’s available before signing in, they’re far more likely to abandon their purchase altogether.

The good news? A few simple optimizations can make a huge difference. By implementing these winning techniques, Neon clients have consistently achieved conversion rates exceeding 11%, far surpassing the ecommerce average of 2.5% - 3%.

Here are two best practices that can streamline the player experience, increase conversions, and ultimately maximize profits.

1. Seamless Login: Let the Game App Handle Authentication

One of the biggest frustrations players face is the login process. Many game webshops require players to manually find and enter their Player ID or log in with an email and password, steps that create friction and slow them down.

A more efficient solution is to integrate an authentication API (included in the Neon Webshop platform) that connects directly with the player’s game app, enabling login within just a few seconds. This streamlined process allows the webshop to automatically retrieve the player’s details and log in without any manual input. No more copying long Player IDs or remembering passwords, just instant, seamless access.

Check out the example below from the Legendary: Game of Heroes webshop, which eliminates friction with a seamless login process powered by Neon. Players can sign in within seconds in a few taps, which grant OS permission to open the game app (which launches if not already active) to automatically authenticate.

2. Publicly Visible Offers: Let Players Browse Before They Buy

To enhance player engagement and drive conversions, webshops should make content and offers visible to all visitors without requiring a login. This approach allows players to explore available deals freely, increasing the likelihood of interest and purchases. While personalized offers will require players to login to be displayed, showing players generic items and offers prior to login will pique their interest. Neon webshops take this approach and our testing shows it substantially increases conversion rate.

Some webshops hide all content behind a login, creating unnecessary barriers for potential buyers. The following real-world examples show how gating offers prevents unauthenticated players from browsing, which discourages impulse purchases and increases the risk of abandonment.

A Smoother Experience Means Higher Conversions

Optimizing your webshop isn’t just about making it look good, it’s about removing barriers between the player and their purchase. A seamless login process eliminates frustration, and public visibility ensures that players remain engaged from the moment they land on your store.

By implementing these two best practices, you can create a smoother, more player-friendly experience that leads to higher conversion rates and increased revenue. The easier you make it for players to shop, the more likely they are to spend.